What are the benefits of using Christmas tableware?
Introducing Christmas tableware into your restaurant can yield significant benefits, positively impacting both profits and table turnover during the holiday season. Incorporating Christmas tableware not only transforms the restaurant's ambience but also has a ripple effect on customer behaviour and perception. Here are some key advantages:
- Enhanced customer experience - Festive tableware creates a cosy atmosphere that resonates with the traditional holiday spirit prompting your customers to stay longer, order more and potentially return for future visits after a good experience.
- Higher perceived value - Christmas table settings showcase your attention to detail and a commitment to providing a unique experience. This can lead customers to perceive the dining experience as more valuable, justifying higher spending on meals, beverages and desserts. At the same time with strong competition, particularly during the festive season, beautiful table and interior decoration can make you stand out from your competitors.
- Menu promotion opportunities - You can use your Christmas tableware to highlight special holiday-themed dishes and cocktails. This creative approach can pique customer interest and drive higher orders, resulting in increased sales and profits. Essentially, well-designed table settings can be used as a visual cue for seasonal promotions and upselling opportunities.
- Social media buzz - Eye-catching and festive table settings are inherently shareable across all social media platforms and very popular with Boomers and Millennials which is where the bulk of the current hospitality spend is originating. Your customers will be more likely to take pictures of their meal and festive surroundings, providing you with free publicity.
- Efficient table turnover - While creating a cosy atmosphere is important, you still need to ensure efficient table turnover especially during busier service times. Thoughtfully designed settings e.g. cutlery pockets or pre-folded napkins can contribute to a festive ambience without compromising the speed at which tables are cleared and reset for your next customers.
- Attracting party and events bookings - In the same vein as the social media buzz, Christmas tableware is an easy differentiator for people and companies looking to book their Christmas parties. A well decorated table and restaurant interior is more enticing to your customers over bare tables and minimal decoration.
What quantity of Christmas tableware should we order?
For restaurant owners seeking to ensure a seamless and enchanting dining experience during the festive season, determining the optimal quantity of Christmas tableware is of paramount importance - too little and you risk losing your festive sparkle whilst too much can be overkill. By accurately estimating the number of anticipated guests, considering historical data, promotions and factoring in peak dining hours, you can confidently make an informed decision about your tableware requirements.
Consider the following questions:
- Are you using Christmas tableware at breakfast and lunch service?
- Are you running any promotions that will increase the number of expected customers through your door? e.g. Christmas parties and New Year events.
- Are you providing a set price Christmas meal? With an elevated meal price, customers will expect to get value for their money; using premium Christmas tableware such as linen feel napkins, table runners and placemats is one way to achieve this with minimal effort.
Duni is an experienced and flexible partner and can work with you and your wholesalers to ensure you are fully equipped to provide your customers with #goodfoodmood and an unforgettable Christmas dining experience.
