Christmas eCracker

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Pulling a cracker is one of the simple joys of Christmas but, the waste they produce casts a not-so-festive shadow on the age-old UK tradition.
Every year, 40 million Christmas crackers are discarded – lined up end to end this equates to 1,220 Mount Everests stacked on top of each other, and that’s not taking into account the unnecessary plastic inside.

Duni is making a stand against waste - producing a sustainable, hygienic and socially conscious alternative to the traditional Christmas cracker. Manufactured from FSC®-certified paper and containing a premium Christmas hat, the eCracker is 100% recyclable. There’s no useless plastic junk to contend with, and a flat design significantly reduces transportation requirements resulting in a lower carbon footprint so, you can offer your guests sustainable #goodfoodmood without the green guilt.

Key eCracker Benefits:

100% recyclable Christmas cracker, no plastic
Free festive web app to keep your guests entertained
Hygienic napkin pocket
Donate to charity, help others less fortunate this Christmas
Reduced transportation costs
Bespoke customisation options available

View the eCracker Brochure Order Your Sample Now

HOW IT WORKS

PLAY FESTIVE GAMES ⮕1/5

Customers scan the QR code located on the back of the digital eCracker on their mobile device. This directs them to the free festive web app where they’ll be able to race against others to pull their cracker, take a Christmas selfie and make a direct donation in support of Shelter.

SMILE FOR THE CAMERA ⮕2/5

Customers can choose to open their Christmas cracker by themselves or race against friends and family with our multiplayer mode. The player who fills their cracker meter first is declared the winner and is automatically crowned in selfie mode.

POST TO SOCIAL ⮕3/5

The festive web app enables your customers to post their branded selfies straight to social media. Hello brand awareness! The default eCracker will showcase the Duni and Shelter logos, look at our bespoke customisation options to add your own logo and optional charity partner.

TEST YOUR KNOWLEDGE ⮕4/5

As well as the traditional bad joke, customers can test their festive knowledge! For example, did you know that eggnog originated from England? Or that the best all-time selling Christmas song is White Christmas by Bing Crosby? See who comes out on top! You can even run in-house competitions to create festive buzz.

MAKE A DONATION5/5

In the true spirit of Christmas, every eCracker pulled is a donation to those who are most in need. With the addition of in-app donations, your customer has the option to make an even bigger difference and change a life, all from the comfort of their table.

Helping Others

119,830 children were reported to be living in temporary accommodation as of March 2021 with a household becoming homeless every three minutes. Duni is working in partnership with Shelter to actively reduce this figure and raise awareness of the wider social issue because everyone deserves a home at Christmas. A minimum of 7% of all eCracker sales will be donated to Shelter to support their mission. Customers can also make their own donations from within the free eCracker web app, accessible from any mobile device.

Improved Hygiene

The Duni eCracker brilliantly doubles up as a convenient sealable napkin pocket, ensuring a safer dining experience for your customer by limiting the handling of cutlery. Alongside the standard Christmas hat; insert hygiene wipes, napkins, or even menus to reduce the tablespace typically used, enabling you to go bigger with your festive table decorations and really put a smile on their face.

Transportation
- Assembled in Europe, the eCracker requires significantly less storage space than traditional crackers resulting in reduced distribution handling and in-use cost benefits for you so, you can invest both time and money on your customers to help them create lasting memories and keep coming back..
Corporate Branding
- Create a bespoke digital cracker design for your hospitality business to bring your festive theme together offline and online. With the rise of social media, you should never underestimate the positive impact customer generated content can have on your business. Reposting a fun eCracker selfie with your accompanying branding is a sure-fire way to stand out from your competitors at minimal cost.
- Corporate branding includes your logo, colours and fonts, a bespoke digital cracker design and branded selfie filter with the option of adding a preferred charity partner.

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Plan your Christmas tablescapes and try before you buy this season with the intuitive Duni Visualiser Augmented Reality app. The #1 free table-setting app for professionals. Whatever your concept or budget, it makes planning table decoration easy, risk-free and fun. Simply select the product(s) or table settings you like, point the camera and – bingo! – the app puts everything in place.